Welcome to the Artist Toolbox
The all-in-one information resource for performers at Prague Fringe
Who are we?
Prague Fringe is now in its 21st year and takes place in the Malá Strana (Little Quarter) district of Prague. A beautiful area below the castle running along the Vltava river. All our venues are within easy walking distance of each other.
The Festival Assistants and Fringe Technicians will be on hand at your venues during the Fringe to assist with your requirements.
Who are the Festival Assistants?
All of the Front of House team are volunteers, many of them have flown themselves to Prague to assist us with the festival because they are interested in theatre and festival management. They get free entry to all shows, but it will never be to the detriment of your ticket sales.
They are a great promotional tool for your show - tell them all about it and they'll spread the word among audiences.
Please treat these volunteers with respect and remember they are responsible for adhering to Fringe regulations to help the whole event run smoothly.
Fringe venue names and addresses
U železné lávky 12
Malá Strana, Praha 1
Café Club Míšeňská
Malá Strana, Praha 1
Malostranské naměstí 13
Malá Strana, Praha 1
A Studio Rubín
Malostranské náměstí 9
Malá Strana, Praha 1
Museum of Alchemists
Jánský vršek 8
Malá Strana, Praha 1
Venue info for show technicians and producers
Print and Press
All posters should be in English (no need for Czech version of text, our audiences all speak English).
SIZE A4 or A3 is best for posters as space can be limited.
How many posters and flyers should I bring with me to Prague?
We are a boutique festival with 5 small to mid-sized venues so we usually recommend bringing no more than 50 posters and 500 flyers with you. Of course it's up to your if you'd like to bring more, but this is what we recommend based on previous experience.
Our Print and Branding team will put up at least one poster per Fringe venue, and you may want to distribute some yourselves in cafes and bars around the Fringe area (see 'Print Materials During the Festival' for a map of suggested locations)
Printing in Prague
If you'd like to print your posters and flyers when you arrive in Prague, we recommend Copy General.
Their website is only in Czech (can be translated via Google Translate) but their staff usually speak English. You can send them your files in advance, or bring them with you via USB.
Unfortunately it's not possible to send your posters to us in advance. The postal system has become much more complicated since Brexit and we don't want to risk having important materials held up at customs when they're needed in the venues.
What should I include on my flyers and posters?
PRAGUE FRINGE LOGO – Download from page 'Press'
GOOUT LOGO (our ticket agents) – Download zip file here
VENUE ADDRESS – See 'Fringe venue names and addresses' above under 'General Information'
SHOW DATES (figures rather than words, we use the European format of DD/MM)
Start and finish times in 24-hour clock. Times (including end times) should match the format of the show times we send you (times are issued in February).
e.g. 27.05.– 01.06.2019 19:45–20:45
OPTIONAL: QR CODE LINKING TO YOUR PROGRAMME LISTING
It is possible to include a QR code on your poster/flyer with a direct link to your dedicated page in the Fringe online programme. This enables potential audience members to go straight to the ticket purchase section just by scanning the code. You can learn more about creating and using QR codes here.
NOT TICKET PRICES - We advise companies to omit this as it makes things simpler – the prices vary (door vs pre-sale, students etc.)
Full info on buying tickets and prices will appear on-line.
Your print materials during the festival
When you arrive in Prague, please bring your posters and flyers to your venue when you come for your allotted rehearsal time and leave them with the venue technician or Alys our Production Manager. Our venues team will collect them from there and distribute them around the other Fringe venues.
Putting up posters in Fringe venues:
As stated in your contract, companies should not distribute their own materials in the Fringe venues. There are very strict rules as to where posters may and may not be displayed for each theatre, so our Print and Branding team manage the distribution on your behalf. Posters placed anywhere else around the venues will be removed and companies may incur penalties for damage to paint/woodwork by the theatre.
Posters and flyers in cafes and bars in Prague:
We've compiled a list of the top potential flyering spots around the city. You need to ask permission before you leave your materials, (at every location someone will speak enough English to understand). We'll also be distributing the Fringe programme to each of these venues as well.
We encourage you to create a press release about your show and share it with us.
Our advice is to keep it brief (no longer than 1 side of A4), to include the Fringe website (www.fringe.cz), dates as well as your show information and photo.
Where should you send your press release?
Please upload your Press Release to this Google Drive folder and we will share it with our Press contacts:
A note about the Czech Media:
The Czech media embraces the Fringe. The Fringe has established a good relationship with the most important of the media here that support the Fringe in PR articles, media partnership and the like. Our press coordinator will connect with the Czech media directly who will select shows that they intend to cover. We will supply images on their request. We do not advise companies to connect with the Czech media on an individual basis, they prefer to work through our press contact.
Please note: Part of the major coverage the festival receives in the Czech media is on the websites Divadelní Noviny (www.divadelni-noviny.cz, the Czech ‘The Stage’) and Proti šedi (www.protisedi.cz, youth culture site). Reviewers from these websites attend many shows during the festival and run blogs of Fringe reviews, interviews etc.
Promoting Your Show
How else can you push your show?
Before the Fringe
Read our Social Media Guide for Artists for a full list of tips and recommendations on how to promote your show via social media.
Download the 'We're performing at #praguefringe2022" graphic here and share on your social media platforms!
We work with all of the major Embassies to promote the festival. We alert specific embassies if shows from their country are part of the programme and invite Ambassadors to performances. You can contact your own embassy to reinforce the message. A list of contract details for most embassies in Prague can be found here: http://www.myczechrepublic.com/embassy_visa/
During the Fringe:
Promote each other
Obviously there is no end to what you could do in terms of drumming-up a crowd once in Prague but one thing we highly recommend that all companies do is to promote each other. End of show announcements such as 'the next show in this theatre is...' or 'head over to XXX and see our friends show...' etc. work very well. Audiences rely on, and are actively looking for, ideas of what to see next – word of mouth plays a big part. It’s quite usual at Fringes to even recommend audiences to spread the word if they liked your show! Get out there and see other shows and work out ways to cooperate in terms of distribution etc.
Giving info to or performing excerpts (in costume is ideal!) to the audiences of other shows that may attract a similar crowd to yours as they enter or leave the theatres is invaluable. Prague Fringe is a relatively intimate festival and you will very quickly get to meet and know the other companies that are performing and the festival staff – make use of that!
Flyers and posters around Prague
Keep your flyer distribution network active around town. A polite hello (even in English) and 'is it ok?' should suffice... say it’s the Fringe Festival! Also saying it’s theatre or comedy will help.
See our handy map of potential cool places to flyer HERE
Flyering on the street
In 2002 it became illegal to hand out flyers on the streets of Prague – do so at your own risk! Flyering inside Fringe venues is fine.
Tourism Information Offices
Prague City Tourism is an official partner of the Fringe and will promote the festival via their various stands and offices across the city and online. Their central information office is at: Rytířská 12, 110 00, Praha 1, very close to Můstek metro station. They also have a stand in the arrivals hall at Prague Airport.
Unfortunately, many of the other Prague tourist info centres are privately run with their own mainstream agenda, meaning they are unlikely to allow you to promote your show inside their premises.
Show programmes and merchandise
Can we sell programmes for our show?
If you wish to bring your own hand-printed complimentary programmes, please give them to the Festival Assistants before your first show and they will happily give these out to your audiences. We don’t sell programmes.
Programmes and marketing materials do not need to be translated into Czech. Our audiences are English-speaking and will understand English-language materials.
Can we sell merchandise for our show?
We do not sell merchandise on behalf of performers.
Pre-sales and comps
How are my pre-sales going?
Historically, pre-sales have made up a relatively low percentage of the overall sales for the Fringe here in Prague. The vast majority of sales have been walk-ups. We have made various changes over recent years to encourage pre-sales and increase the number of advance bookings, including this new, improved website, a new ticket agency with very easy-to-use booking system, putting tickets on sale 4 weeks earlier, etc.
We do not have the resources to give updates to performers on their pre-sales before the festival. You can ask the door staff for your pre-sales just before each performance.
Can we have complimentary tickets for friends/company members?
There is a policy on complimentary ticket requests for company use or performer comps, which is – there aren't any! This is a trial and error decision, which in the end is fair to all. We know how much it costs all companies to stage their works at the festival, (many travel from across the world) and thus how important tickets sales and revenue are. Some companies are large, some are small, and the same with venue size so there could be no fair way of doing it. Also the cost of individual tickets is low enough that this is the fairest, simplest and most democratic way to do things. If you have individual show sponsors or guests coming to your show the best thing to do is buy their tickets or have them buy their tickets from GoOut, as they can provide receipts, so they/you may be able to use them to claim back expenses.
The cheapest way to see shows is to buy a Fringe Pass for 1000 Kč (approx 40 EUR) which gives you entry to 5 shows at a discounted rate of 200 Kč (approx 8 EUR) per show. Buy your fringe passes here: https://www.praguefringe.com/your-visit/tickets-booking/
Does the Prague Fringe give out any complimentary tickets?
Any complimentary tickets which the Festival gives out are to accredited press, sponsors and Fringe staff through the festival office, and are subject to availability after sales so there is no detriment to your ticket income. There are often promoters from across the world Fringe network attending the festival who will also have access to shows. All will be recorded.
Photography and videography
We coordinate a small team of official Fringe photographers to shoot as many rehearsals (or performances) as possible, as well as the general atmosphere of the Fringe and the club night parties.
We also have an official videographer taking footage for round-up videos we'll post during the festival.
If a photographer visits your rehearsal it will usually be in the final hour of your slot in the hope that you'll be running the show by then.
If a Fringe photographer attends one of your shows it will not be to the detriment of ticket sales, and they will generally only shoot during the first 5 minutes of the performance to avoid disturbing audience members. The only exceptions to this rule are shows taking place in the larger venues where photography during the show is not disruptive.
Flash photography will not be used during performances.
We do not allow companies to book external photographers to take photos during performances and audiences are reminded not to take photos at the beginning of every show.
If you have any questions, please email office@ fringe.cz